Pinterest is the most powerful tool out there for drawing fresh faces to your blog. But dominating Pinterest doesn’t happen by accident.
Let’s say you’re pinning your favorite bits of the web consistently, with your readers in mind. And you’re following the most influential pinners, so you have the inside scoop on what’s hot right now. And you have a steadily growing number of people following your pin boards.
But how many of your Pinterest followers are making the connection to start following your blog?
I’ll give you a hint: it starts with your profile.
If your Pinterest profile isn’t working for you to direct more people toward your blog, then you’re missing out on a FREE portal for introducing people who already like your style (they’re repinning your pins, aren’t they?) to your blogging home on the web.
If you don’t have a good photo, get one. Your profile picture should convey something about you. Are you the pleasant, grandmotherly type? A cute, quirky crafter? A decorator with style emanating from your pores?
A friend and I were talking about blogging last week, and we concluded that as people spend more and more time surfing Pinterest, they’ll probably spend less time perusing their favorite blogs. After all – why follow just a handful of blogs, when you can follow the best of everything on the internet, via Pinterest?
No, if your blog is going to grow with Pinterest in high gear, you have to keep it personal. Use your real picture. Use your real name. Unless you’re churning out four tutorials a week, you’ll need to have a “safe” and personal space where your readers can make a connection with you. Running a successful blog is about developing a community, and it’s time to get real.
So don’t use a picture of your dog, or your kids, or even your logo. Use a picture of you.
Your “About” page is the second-most visited page on your blog, right after the home page. And with Pinterest, you can have your About section front and center!
Now, granted, you’re limited to a single paragraph, but that’s 200 characters that can give your potential readers insight into what makes you unique. Give them just enough information to be curious. Make them want to find out more about you by visiting your blog – and don’t forget to include your blog’s URL in the About paragraph. It won’t hyperlink, but it will point the way for your Pinterest followers to find out more.
(You can check out my Pinterest profile to see what this looks like in action.)
Under “Settings,” don’t forget to add your blog’s URL. On your profile, this will translate to that little image of a globe, and it’s hyperlinked to your blog. This will give your Pinterest followers easy, one-button access to visit your blog.[box style=”check”]TIP: Rather than just giving your root URL here (like www.yourblogsname.com), consider creating a landing page for people who are visiting from Pinterest! You could create a special page (like yourblogsname.com/pinterest) and have a message for your visitors from Pinterest with visual links to all your best posts! Now that’s capitalizing on traffic. [/box]
Don’t leave out your Facebook friends! If they’re following you (either personally, or via your blog’s Facebook page), they’ll probably be interested to see what you’re looking at! Pinterest has a feature (under “Settings”) where you can toggle on “Publish activity to Facebook Timeline.”
(And do I need to say this? Don’t forget to hit “Save Profile” before you leave the Settings page!)
We’ve set up your Pinterest profile to start directing traffic to your blog, and now there’s a little housekeeping you need to do around your blog to welcome new readers. And after that? Tips for creating content that will attract Pinterest users. Great things to come![box]This post is part of the series Growing Your Blog with Pinterest: the Ultimate Guide. Read the rest of the series here.[/box]
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