010: Learn to Say “No” to Receive a Better YES! with Chris Lema

Unless you’ve done some serious soul searching, you’re probably not thinking of why you need to learn to say “no” in business.

But saying “no” strategically is one the most important skills you can learn.

Chris Lema, a leader in online business + building high performance teams, is my guest on this episode of 10X Profits because he is passionate about using the right types of “no’s” in your business.

There are 5 different types of “no” you should start using if you want to stop taking baby steps in your business and kickstart your profits. More importantly? These “no’s” will bring you a more useful + valuable YES.

This episode will make you think of your business in entirely new ways, and you won’t want to miss it. Listen now!

In this episode, listen for

  • [0:30] Chris explains his background and how he got started in blogging
  • [5:14] How does saying “no” help you make more money?
  • [8:44] The 1st type of professional “no”
  • [12:17] The 2nd type of professional “no”
  • [14:40] The 3rd type of professional “no”
  • [16:43] The right types of no for product-based businesses
  • [20:06] Using no’s when you people give you one-sided offers
  • [25:15] My lightning round with Chris – you don’t want to miss this!

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How does saying “no” help you make more money?

Even if you have the best business idea, you can’t help anyone if you, yourself, are struggling to get by. You need to be in a position of thriving, not just surviving, before you can watch your business take off. Saying “no” in the right ways allows you to say “yes” to the partners, contracts, and sales that will give you the most value and the biggest profit. If 90% of your time is being taken by low-profit clients who aren’t dedicated to their own success, you will not have enough time to devote to better projects that will help your own success skyrocket. It’s all about creating mutually beneficial relationships and partnerships. Learn from my conversation with Chris to hear more about why saying “no” in the right ways can lead to increased profitability. Listen now!

On this episode of #10XProfits learn how to say “no” in business to receive a better “yes!” with @ChrisLema. Don’t miss it! #BetterBusinessesClick To Tweet

The 3 main types of professional “no’s” that you need to master

Chris shares that there are 3 types of “no’s” in the professional context that everyone needs to master:

  1. Anchoring “no” – Used by saying “I’m really expensive, here are some other recommendations that might fit your needs better.” The seller wins no matter what! You’ve either saved yourself from working with a client that’s not dedicated, or you’ve gained a great, happy-to-pay client.
  1. Margin “no” – Used by saying, “I don’t think we’re a good fit for Project A alone, but if you give us Project B, we’ll do Project A for free!” This “no” is challenging to use well, but you CAN master it!
  1. Making the case “no” – Used by saying, “I don’t think this is right for you” or “I don’t think you’re in the right position for this.” Make your potential client work harder to get to work with you! They should be able to justify and explain exactly what they want to receive out of this business partnership.

If you learn to say “no” in these 3 ways, it will help you segment your business correctly. Remember, you need to devote the right amounts of time to the right clients. Don’t miss Chris’ full explanation of these 3 “no’s” as well as 2 additional ones that can help you in your personal life as well. Listen now!

The importance of telling the “no story” for product-based businesses

The professional “no’s” also work well for business that focus on selling a product. You simply have to tell the “no story.” For example, start by saying that “This product is not right for you if you haven’t done X, Y, & Z.” Then, your prospective buyer wants to complete those steps and they’re even more inclined to purchase your product since they’ve put the effort in behind the purchase. It’s an art, a science, and Chris walks you through the process on this episode of 10X Profits. Check it out!

These 5 'no’s' will give you more useful and valuable “yes’s” in business and in life. Hear this interview with @ChrisLema on this episode of #10XProfits. Check it out! #BetterBusinessesClick To Tweet

Notes + Links from Today’s Show

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